Brand identity
Tell your story the way you are
Give your brand a strong identity that sets it apart from all competitors. Reach out to our web agency in Turin!
Stand Out
Brand identity and logo design are crucial for expressing your company's personality and uniqueness.
Creating a custom brand identity is essential for making a lasting impression. By showcasing your company's roots and values, your brand naturally distinguishes itself from the competition, attracting new customers. Together, we'll ensure your brand is recognizable across all communication channels, aiming to build trust with your target audience and influence purchasing decisions. With us, reveal your true essence.
Why invest in Brand Identity?
Visual imagery: the elements that create a brand
The key elements of brand identity include the name, tagline, and logo. Alongside other elements such as tone of voice, vision, mission, merchandising, and packaging, these are crucial for establishing a strong brand identity and ensuring positive perception. Our goal? To deliver a professional, impactful result that aligns with your business’s marketing goals.
Brand Identity our approach
1
Initial client meeting
Whether you're starting a new business or looking to refresh your brand identity, we’ll discuss your goals and lay the groundwork for our collaboration.
2
Brand and competitor analysis
We thoroughly analyze your business characteristics, target audience, and competitors to present a result that aligns with market trends and reflects your true identity.
3
Naming and tagline
We focus on the meaning and sound of words, considering factors such as length, complexity, pronunciation, linguistic accuracy, and originality.
4
Logo creation
We develop several proposals using different styles, fonts, colors, and graphic elements. You'll guide us: based on your preferences, we'll refine the design to reach the final result.
5
Material preparation for online and offline use
We update your communication channels to fit the new brand identity and can also create various materials aligned with with your updated brand image.
What else can we do for you?
Whether it's a refresh of your established brand, creating or redesigning your website, we’ve got it covered. If your business has been operating for many years, your production methods, target audience, or market position may have changed. That’s why revitalizing your brand identity is crucial to give your business a new boost. Our team of UX/UI designers, copywriters, digital marketing experts, and web developers work together to create your visual identity and online presence thoroughly.
Why choose our team?
Tailor-made for you
Our service is 100% custom-made, tailored to the needs and goals of each client. We create original projects: names, taglines, tone of voice, logos—everything is designed to fit you perfectly.
10+ years of experience
Archibuzz is a web agency founded in Turin in 2012. We are a team of developers, designers, and marketers who have been working together for a long time. Our collaboration allows us to create a blend of solutions that leverages our extensive experience.
Ongoing learning
We are constantly updated on the latest industry trends and always in search of the best digital solutions and strategies to meet each client’s needs. We never stop learning and improving.
Attention to detail
In defining a brand's identity, every detail matters. We pay close attention to choosing shapes, colors, and fonts that best suit your company and use a communication style that reflects your personality.
Study, analysis, collaboration
We analyze everything—from competitors to the industry, from the etymology of your favorite words to the psychology of your preferred colors. We combine ideas, both yours and ours, and collaborate with you throughout every stage of the process.
FAQ
Brand identity refers to the collection of characteristics that make a brand recognizable and define its identity.
Distinctive elements of a brand include various components: logo, naming, payoff and tagline, vision and mission, tone of voice, material elements (such as packaging), and more. When designed and implemented effectively to reflect the brand, these elements contribute to creating a strong and clear identity.
Our quotes are tailored to each client's specific needs and requirements. As a result, there is no fixed price; our brand identity service is completely custom-made, and the cost depends on the extent of the work required.
