SEO and Content Marketing
The most powerful tool? Words
Our Turin-based web agency offers a comprehensive service tailored to your needs: from crafting a clear and in-depth textual universe designed to tell the story and unique aspects of your business, to SEO consulting aimed at generating organic traffic, boosting brand authority and surpassing competitors.
Our SEO consulting and Content Marketing teams will guide you every step of the way.
The importance of being
SEO friendly
We aim to convey your brand's values through words. But that's not all. Our goal is to position your web pages and content among the top search results by producing SEO-oriented texts that align with your business's offerings.
Our SEO consulting team performs analysis and SEO audits, on-page and off-page optimizations, one-time or ongoing consultations, and provides detailed reports on the results achieved and activities carried out. Meanwhile, our Content Marketing team creates original content of all types, tailored to your needs.
Our Turin-based web agency works with you to develop the most effective strategy for both online and offline communication. We adopt a strategic approach to enhance your brand's online visibility and reputation, generating qualified traffic and increasing conversions.
All the benefits of SEO and Content Marketing
The right text, in the right place: what content we produce
News and web articles
We collaborate with you to define topics, style, and tone of voice for the news and articles featured on your website's blog. We also produce content for magazines and publications you work with.Newsletters and DEM
We handle the creation and distribution of newsletters and DEMs from start to finish. Our copywriters and graphic designers craft and send communications to your subscriber lists.Press releases
We produce press releases for publishing on your website, social media, or third-party sites. Additionally, we can manage the distribution of press releases to your mailing list or collaborating organizations.Text for websites, apps and e-commerce
Need engaging text that reflects your brand? We optimize existing content on websites, apps, and e-commerce platforms or create new content from scratch. Everything is tailored to your communication style and the type of products or services you offer.Copy and microcopy
Our copywriters and content writers develop copy and microcopy for your social media and advertising campaigns.
SEO Tools: strengths
Keyword monitoring
A site without keywords is like a stopped clock. SEO tools help identify and group keywords to be added to website pages. They also track keyword rankings on the web and provide specific data on search volumes for individual countries, regions, or cities.
Website audits
A comprehensive website scan identifies issues to address and aspects to improve to maximize ranking optimization.
Competitor research and analysis
Analyzing competitors is crucial for enhancing a website's visibility. SEO tools provide a complete list of competitors, allowing us to analyze their activities and the keywords for which they rank well.
Quantifiable progress
We can compare metrics for each individual page, link, or resource and track audit results over time.
Customizable settings
The report generator feature allows for manual or automated reporting on activities and progress. Settings and parameters can be adjusted based on specific needs and requirements.
SEO and Content Marketing: our method
1
Defining objectives
During our initial meeting, we will discuss and set the primary goals for our collaboration.
2
Brand and keyword analysis
We analyze your business, competitors, and target audience to find optimal keywords. We review your site's performance and market to identify relevant keywords and develop an effective SEO strategy.
3
Content planning
We create a strategy that includes developing an editorial plan. We select topics and schedule the publication of content that addresses the needs and interests of your target audience.
4
Content creation
We generate and develop creative ideas. We write articles, posts, infographics, and other types of content that are informative, engaging, and optimized for the identified keywords.
5
On-Page optimization
We apply SEO best practices to your website’s pages to improve its ranking on search engines. This includes optimizing keyword usage, text formatting, link insertion, and image optimization.
6
Distribution and promotion
Once created, we distribute the content through channels such as social media, newsletters, and email marketing campaigns. We promote it to maximize visibility and reach a wider audience.
7
Monitoring and analysis
We track the performance of content and keywords, analyzing data to identify areas for improvement. At the end of the project or during it, we provide a detailed report on activities completed and goals achieved.
8
Continuous improvement
Based on monitoring data, we continuously iterate and optimize our strategy. We adjust the editorial plan, enhance content, and experiment with new techniques to increase traffic and conversions.
Why choose our team?
Listening and sharing
Our initial meeting is essential. We work together to define your marketing goals and establish a mutual exchange and sharing relationship from the start.
Tailor-made solutions
Does your company need a specific service tailored to your needs? Don’t worry. We’ll find the perfect combination for you.
A team of experts at your service
Our approach is a team effort. We have experts in Digital Marketing, Content Marketing, SEO Consulting, SEO Writing, Social Media, SEO Analytics, and more.
We combine our skills to create synergies that help develop comprehensive and effective content, SEO strategies, and editorial plans, staying up-to-date with the latest trends and innovations in the field.
Transparency and timeliness
Every client is unique to us. We engage with you throughout the entire process, valuing your experience and ideas. We work with seriousness and precision, never taking even the smallest detail for granted, and adding originality to every project.
FAQ
SEO stands for "Search Engine Optimization." It involves a set of strategies aimed at improving a website's ranking on search engines and, consequently, its visibility. Optimization encompasses various components of the website, including overall structure, URLs, inbound and outbound links, HTML code, and textual content.
The duration of SEO consulting depends on your objectives. We can offer either ongoing support for all SEO activities or a one-time consultation to address and resolve any issues affecting your website's search engine ranking.
The cost of SEO consulting varies based on its duration. During our initial meeting, we can discuss your needs and establish a tailored marketing plan structured around your project.
SEO tools are software that perform SEO audits, analyzing a website's performance on search engines. Our team of SEO specialists uses these tools to address issues affecting site rankings, thereby enhancing visibility and increasing the potential for traffic and conversions.